Information Architecture 

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The Best CRO Tool to Boost Your Profit: Split Testing vs Website Personalization

by Denise Hsu | Information Architecture |

The Best CRO Tool to Boost Your Profit: Split Testing vs Website Personalization A/B testing is still king. 67% of all companies still list it

How You Can Use Qualitative Analysis to Improve UX Design

How You Can Use Qualitative Analysis to Improve UX Design Qualitative research will tell you the ‘why’ and the ‘how’ of user interaction

landing page optimization

Landing Page Optimization Tips for Multi-Channel Marketing

Landing Page Optimization Tips for Multi-Channel Marketing Multi-channel customers tend to spend 3 to 4 times more money, says Harvard. Landing

UXTools

Top 15 UX Tools to Improve Your Conversion Rates

by Adreena Davis | Information Architecture Web Usability | 2

Top 15 UX Tools to Improve Your Conversion Rates You need three basic types of tools: for quantitative analysis, for qualitative analysis, and for

Top 10 Splitting Winners

Top 10 Splitting Winners

Top 10 Splitting Winners Counterintuitive results: removing prices on order pages increases sales by 90%. Red ‘Submit’ buttons generate 7%

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Free Web 2.0 Marketing Analytics Tools

by Adreena Davis | Information Architecture | 2

Free Web 2.0 Marketing Analytics Tools Free tools to find high traffic keywords on major search engines Free tools to track what people are

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