If you want to get maximum bucks out of your current traffic, then you need to start doing A/B tests right now.

Guys like Neil Patel at QuickSprout perform A/B tests every two weeks. That’s because he gets a lot of visitors to his website – over 10,000 visitors per month. After running the tests, Neil and his team of marketers pick up a winner that boosts their bottom line (conversions) at least by 20%.

If you haven’t already got your hands dirty to this conversion boosting marketing tactic, then try these 11 little-known A/B tests you can run on your website now:

1. Test your “text colours” on your landing page

Use dark black text on the light white background for all text on your website, including your blog posts (both short- and long-form post), web site news, and landing page. Why? This is because your reader’s eyes are used with this “traditional colour scheme.”

Always use dark black text on the light white background. (Image source: Stack Exchange)

Similarly, for all your calls-to-action (or CTA) buttons and impactful text elements, always stick to the basic eight colours (or whichever font that fits your web design).

2. Make your “navigation bar” scroll with the visitor

TreeHouse accidently improved their conversion on their page by an incredible 138% with this simple design change.

TreeHouse got a decent visitors on their library page. People were reading their stuff while scrolling the page down, but only few would actually hit the “sign up” button.

At first, they thought it was a design flaw, and changed the colour of their CTA button from grey to green.

This small tweak spiked up their conversion, but not large enough to pack up their bag and go for a 1-week vacation.

So, they did a small design tweak similar to Facebook – having their signup button scroll with the reader.

(Image source: Quick Sprout)

This design change made more people notice the signup button. The result was incredible: they instantly spiked up their conversions by an incredible 138%.

3. Test your calls-to-action copy

As you already know, you only have split second to compel your prospect to hit the “Order Now” button. That’s why you need to make your call-to-action text snappy, clear, and compelling. When running A/B test, start with a small change – one word at a time – that can deliver incredible results to your bottom line.

(Image source: Susan Patel)

4. Test your web copy

Your web copy is a direct line of communication between your and your visitors – it helps them understand who you are and what you offer. Run these following A/B tests to make your copy resonate better with your prospects.

• Test your headlines, product descriptions, taglines, and other content to see what your visitors prefer.
• Test your headline text. Test headlines that are short, clear, straight-forward vs. the ones that are creative, goofy, and vague.
• Test your paragraphs against bullets, lists, etc.
• What kind of message your people respond better –positive or negative? Test it.

5. Test the colour of your CTA buttons

Gmail ran A/B testing on over 50 shades of blue and picked one that performed the best. Similarly, guys at Hubspot ran a usability test comparing their red call-to-action (CTA) button against the green one and found this: their red CTA button had 21% higher click-through-rate than the green CTA button.

(Image Source: Sujan Patel)

The best part about running usability test on each of the elements on your web page is that it throws all the guesswork out of the window and gives you real data you can actually boost conversions on your website.

6. Test testimonials on your landing page

(Image Source: WhichTestWon)

Two landing page design, with exactly the same in design, had one minor difference: the version B had a testimonial section displayed prominently, just below the fold. You may not think this would have any dramatic effect. But in reality, this tiny tweak hiked sales by an unimaginable 35% – that’s a big difference.

What’s the secret? Well, you see, including social proof, even in the most basic form as this, adds a “human touch,” which breeds trust and allows your potential customers to identify with other buyers.

Insider tip: Further A/B tests revealed that the placing testimonial section just below the fold is more effective than placing them at the bottom of the landing page.

7. Tell what you do, and invite people to come and talk to you

Here’s another quick little ingenious tactic that’ll bring a few dozen more customers to your business, within few weeks: buy a laptop cover (in a bold dark text with a yellow background) – with text that tells people exactly “what you do” and invites people to have a chat with you.

This is what this gentleman did. When asked, “How many people have tried his service after doing this dirty little marketing tactic?” the guy responded that he have received more than a dozen clients within 2 weeks.

(Image source: Quick Sprout)

8. Add a “monetary value” to your offers

If you want a little-known secret of boosting signups by 6%, then I highly advise that you offer a free ebook in exchange for collecting email address from your visitors.

But, if you want to boost signups on your home page by up to 22%, then do this: in addition to offering a free ebook on something your visitors desperately needs (“how to make $1,000 per month with 30 days by working 2 hours per weekend,” for example), add a dollar value to your free offer.

Quick Sprout saw an incredible 22% boost in email signups (Image source: Quick Sprout)

By using this little-known signup boosting secret, marketers at Quick Sprout saw an incredible 22% boost in email opt-in, within few weeks!

9. Free trial offer vs. money back guarantee

Do you seriously think there’s no difference between a 30-day money back guarantee and the free trial – where you asked your potential buyers to insert their credit card information?

(Image source: Quick Sprout)

You’ll cry with joy when I reveal this to you: Crazy Egg did an unusual usability testing on their website by replacing their “30-day free trial” offer with their “30-day money back guarantee” offer on every page and received an instant boost in their signups by a mind-boggling 116%.

10. Headline vs. Body Copy

Do matching headline and body copy really matter? The answer is simple: it matters. Here’s why.
Look at the example A/B testing below:

Version A had a better conversion rate as its headline tied well with the body copy and the PPC ads within the page. (Image source: Ubounce)

Now, answer this question, “Which landing page do you think will convert better?”

Do you want to know the answer of more than 100 visitors with whom I ran similar test? You’ll be shocked: almost everyone got it wrong!

11. Test visuals on your landing page

Do you use beautiful images on your home page? If there’s none, you can try using different types of images (image of a happy man vs of a happy woman) to see if one boost engagement than the other. It would be worth the effort to figure ou which image types – your product images, people’s images, photographs vs illustrations, static images vs sliders – pulls people into your site.

Here’s an example worth considering: Highrise used an image of a man and a woman on their landing page and ran A/B test to figure out which boosted conversion. They found that the image of the man, Michael, helped improve their conversion rate nearly by 5% as compared to the image of the woman named Jocelyn.

(Image source: Optimizely)

Conclusion

Sometimes, what seems so obvious don’t always drive the most sales. Rather, unconventional tests, the ones you’d never give a second thought would make a huge impact on your bottom line.

In a recent webinar, Larry Kim reveals some really amazing and important discoveries from performing years of A/B tests. You should definitely check it out before it’s long gone!