Web Usability 

graph illustrating the importance of OSP

Reduce the Options You Give Your Customers and Get 30% More Conversions

by Denise Hsu | Web Usability |

Reduce the Options You Give Your Customers and Get 30% More Conversions In a famous study, when given 24 choices of jam, only 3% of those surveyed

3 Trends to Improve Conversion Rates across Channels in 2015

by Ayumi Hikaru | Web Usability |

3 Trends for Improving Your 2015 Average Conversion Rates across Channels Cross-platform retail will be a major trend, with some sellers already

How You Can Use Qualitative Analysis to Improve UX Design

How You Can Use Qualitative Analysis to Improve UX Design Qualitative research will tell you the ‘why’ and the ‘how’ of user interaction

landing page optimization

Landing Page Optimization Tips for Multi-Channel Marketing

Landing Page Optimization Tips for Multi-Channel Marketing Multi-channel customers tend to spend 3 to 4 times more money, says Harvard. Landing

conversion-rate

These 5 Tools with In-App A/B Testing will Optimize Your Mobile Conversion Rates

by Denise Hsu | Web Usability | 2

These 5 Tools with In-App A/B Testing will Optimize Your Mobile Conversion Rates Some of the most popular A/B testing tools with native mobile

road_to_prof

The Profit Doubling Secret Ignored By 50% of All Ecommerce Sites

by Adreena Davis | Web Usability | 2

The Profit Doubling Secret Ignored By 50% of All Ecommerce Sites Shoppers care about online sales personalization: 53% of them view it as a

UXTools

Top 15 UX Tools to Improve Your Conversion Rates

by Adreena Davis | Information Architecture Web Usability | 2

Top 15 UX Tools to Improve Your Conversion Rates You need three basic types of tools: for quantitative analysis, for qualitative analysis, and for

Top 10 Splitting Winners

Top 10 Splitting Winners

Top 10 Splitting Winners Counterintuitive results: removing prices on order pages increases sales by 90%. Red ‘Submit’ buttons generate 7%

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