Category: FAQs
Select people who are: Typical of your audience (the same behavioral, demographic and psychographic characteristics). You may want to conduct separate groups with “doers” ...
Quick Answer is No. Focus group are intended to be generative, spontaneous and inclusive in nature. If participants know the subject in advance, they may formulate ideas or ...
Summary Focus Groups (Qualitative study) : Test at least 15 1:1 Interviews (Qualitative study) : Speak to at least 5 Surveys, Quantitative studies : Minimum 20, ...