Category: Information Architecture

The Best CRO Tool to Boost Your Profit: Split Testing vs Website Personalization A/B testing is still king. 67% of all companies still list it as their top favourite CRO ...

How You Can Use Qualitative Analysis to Improve UX Design Qualitative research will tell you the ‘why’ and the ‘how’ of user interaction with your website. Detailed stats and ...

Landing Page Optimization Tips for Multi-Channel Marketing Multi-channel customers tend to spend 3 to 4 times more money, says Harvard. Landing pages should communicate one ...

Top 15 UX Tools to Improve Your Conversion Rates You need three basic types of tools: for quantitative analysis, for qualitative analysis, and for testing. Don’t underestimate ...

Top 10 Splitting Winners Counterintuitive results: removing prices on order pages increases sales by 90%. Red ‘Submit’ buttons generate 7% more leads. Add that magic ‘Order ...