Top 15 UX Tools to Improve Your Conversion Rates
- You need three basic types of tools: for quantitative analysis, for qualitative analysis, and for testing.
- Don’t underestimate the power of free tools like Google Analytics and SurveyMonkey – they are your stepping stones to CRO success.
- Heat mapping tools, such as CrazyEgg, will give you priceless insights into your users’ behavior patterns.
- io is a tool from Qualaroo which surveys your users in greater detail then you would likely think it is necessary.
- You can get actual feedback from real people interacting with your site, completely free, via FiveSecondTesting.
Tools for analyzing metrics
Conventionally referred to by the umbrella moniker ‘analytics’, these quantitative tools provide a diverse range of data, from bounce rates, exit rates, abandoning shopping, and so on. In a nutshell, if there’s anything going wrong in your CRO process, these tools will accurately pinpoint it.
1. Google Analytics
Image source: plus.google.com
This is the basic tool you need for SEO, CRO, CTR improvement, and everything in between. It will track user behavior, list traffic funnels and bounce rate on content, and track sales performance. It’s by far the most often used CRO tool and the stepping stone of your optimization efforts.
Free (with some features only available to premium users)
Premium version starts at $150,000/year
Image source: CrazyEgg.com
CrazyEgg literally broke the optimization market with its innovative heat map feature, which basically shows you just where and when users are clicking (or not) on your website.
Free for 30 days, with some limited access to features
Pro version: $99/month (paid annually)
Plus version: $49/month (paid annually)
Image source: Mixpanel.com
Want to know just what your visitors are doing? This analytics tool, which works for both mobile and desktop sites, will take Google Analytics to the next level: instead of just giving you information on pageviews, it will tell you all about the actions taking by your website visitors, from uploads and downloads to social media shares.
First 25,000 data points are free
Paid plans start at $150 for startups and go up to $2,000 for commercial enterprises
Image source: Clicktale.com
This neat little tool will allow you to watch user behavior and interaction with your website in real-time. This provides ample troubleshooting opportunities, yet it is also end-user friendly, in the sense that it doesn’t store any sensitive user data.
Free for the first 5,000 visitors
Paid access is based on the type of solution you purchase and requires an initial quote inquiry
Image source: Formisimo.com
This tool is a combination of Analytics and CrazyEgg, in the sense that it analyzes how users interact with forms, which fields they manually fill out, which ones they skip, and which ones they complete via the AutoFill function of their browsers.
Free for the first 14 days
$49/month for small businesses; $99/month for medium businesses; $249/month for small agencies
While the five tools mentioned above will give you a rough idea as to the what, how, and when of user interaction with your website, the ones listed in this category answer the ‘why?’ part of the same question. In plain English, they let you research user behavior and its motivations.
6. Survey Monkey
Image source: SurveyMonkey.com
If you’ve been online for longer than 2 days, then you’ve definitely come across a Survey Monkey survey. You can ask your visitors a maximum of 10 questions and see the first 100 responses free of charge. Best use standards will direct you to focus on the user’s experience with your brand.
Free for the first 100 responses
Select: EUR35/month; Gold: EUR400/year; Platinum: EUR900/year
Image source: Qualaroo.com
This tool creates questions for users, which you can place anywhere on your site – from its landing page to a specific route in your funnel process. By targeting these questions, you can work out what’s confusing your users, why they will sometimes abandon their shopping carts, and how they feel about the user experience.
Free 14 day trial
$63/month – Small Business; $199/month – Professional; $499/month – Enterprise
Image source: Survey.io
This simple survey tool is designed for the initial gauging of user motivations. It was also designed by the same team behind Qualaroo, including Sean Ellis and KISSmetrics. It’s a free, simple tool, whose aim is to help you reach some initial working conclusions.
Free to use
9. Peek (by UserTesting.com)
Image source: Peek.UserTesting.com
This free tool will provide you with responses to your website from actual subjects. All you need to do is fill in your URL and the participants will interact with the site, in order to reveal otherwise hidden issues in terms of usability.
Peek is free to use
UserTesting Basic is $99/video; UserTesting Pro requires a subscription plan
Image source: Blog.iPerceptions.com
i-Perceptions is a favorite tool to use by Avinash Kaushik, Google expert, who prefers it for its simplicity. It comes in pop-up form and asks the site users three basic questions: why they’re visiting the site, how they would rate their experience, and if they were able to reach their goal during the visit.
Free to use; Enterprise subscriptions are based on the solutions you purchase
All right, so you’ve gathered the quantitative and qualitative data. Time to put it all to work for you, with some testing, based on the hypothesis you’ve formed.
Image source: blog.optimizely.com
Optimizely is the world’s most popular split testing platform, though the company creates a wide range of CRO solutions, for targeting, analytics and backend platforms. You can use it for split, multi-page, and multivariate testing.
Subscription pricing depends on the type of solution you want to purchase
Image source: Unbounce.com
With Unbounce, you don’t need IT support or a professional web designer to create a landing page. It’s DIY, both from scratch, as well as from a landing page template. Test paid keyword campaigns or landing page designs, it’s very easy to use.
Free time-limited trial
Pro 199: $199/month; Pro 99: $99/month; Starter: $49/month
13. Visual Website Optimizer (VWO)
Image source: VWO.com
VWO is a very affordable tool for split testing, which will only charge $49 per month. The VWO editor will allow you to edit just about any website element in real-time, following split tests. Then, once you’ve gotten the test results, all you need to do is implement the winners.
Free for 30 days and 1,000 visits
Startup plan: $49/month; Business plan: $129/month; Enterprise plan: from $999/month
14. Adobe Target
Image source: Adobe.com
This intuitive and complex testing solution for Adobe implements both A/B and multivariate testing, personalizes websites according to test results, and also works for mobile apps.
For full version, a quote inquiry is required
Image source: UsabilityHub.com
Need actual feedback from real people, on the designs of your webpage? Test each design option for 5 seconds and ask the end-user some questions. You get the answers in word cloud form, which allows you to visualize just what the users remembered from the designs.
Free for the first 20 answers
Paid plans start at $20/month and go up to $200/month
About Conversion Hub
Conversion Hub is a digital marketing agency based in Singapore. We provide digital marketing services using proprietary social, digital and analytics methodologies. We also provide website usability testing services in Singapore. Our Ask-Alvin unit provides small business marketing solutions including press release distribution. For more information, visit http://ask-alvin.com